Narrative BI

Narrative BI is a generative BI copilot that connects to tools like Google Analytics, Ads, Meta, HubSpot, and Salesforce, then automatically generates narratives, summaries, and alerts that explain what’s happening and why.
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Core features
Generative narratives that translate complex metrics and trends into short, readable stories.
​Anomaly detection and smart alerts when conversions, spend, or engagement spike or drop unexpectedly.
​Always-on monitoring of connected data sources with automated insight feeds and email or Slack digests.
​AI Data Analyst chat interface to ask questions about performance and get answers with charts and explanations.
​Role-based insights tailored for marketers, founders, and executives with different levels of detail.

Key tools it offers
Automated insight streams that highlight key changes, winners/losers, and drivers each day or week.
​AI Data Analyst (conversational analytics) for on-demand Q&A on your connected data.
​Integrations with Google Analytics, Google Ads, Meta/Facebook Ads, HubSpot, Salesforce, Slack, and more.
​Workspaces and collaboration features so agencies and teams can manage multiple brands and clients.
​Agentic analytics engine that uses rules plus LLMs to reduce hallucinations and improve accuracy.
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Benefits for users
For marketing & growth teams: Instantly see which campaigns, channels, and audiences drive results, without digging through dashboards.
​For founders & execs: Get concise weekly summaries and alerts that show what changed, why, and where to focus.
​For agencies & analytics consultants: Standardize reporting across clients, reduce time spent on manual analysis, and deliver more proactive recommendations.