Drift
Drift is a conversational marketing and sales platform that uses AI chatbots and live chat to turn website visitors into qualified pipeline and booked meetings in real time. It is now part of Salesloft and is aimed primarily at B2B SaaS and enterprise sales teams. Drift is an AI chat & revenue platform that replaces static forms with real-time conversations, qualifying visitors with bots, routing them to the right reps, and automatically scheduling demos while syncing everything to your CRM.
Core features
AI chatbots that ask qualification questions, capture intent, and route high‑value visitors to sales in seconds.
Live chat for real-time sales conversations with account-based targeting, routing, and SLAs.
Meeting scheduling embedded directly in chat flows tied to rep calendars.
Conversational landing pages and playbooks that tailor messages based on firmographic and behavioral data.
Deep CRM/marketing integrations with Salesforce, HubSpot, Marketo, and others for ABM and attribution.
Key tools it offers
Drift AI chatbots: 24/7 bots that qualify leads using scripted “playbooks,” route by territory or account owner, and hand off to humans.
Live Chat & Sales Seats: Inboxes and consoles for SDRs/AEs to manage conversations, see visitor data, and jump into priority chats.
Meeting Scheduler: Calendar integration so prospects can book demos from the widget at peak interest.
Drift Intel & ABM: Visitor identification and account targeting using firmographic data to prioritize ICP accounts.
Analytics & ROI reporting: Dashboards for conversations, meetings, pipeline, and revenue attributed to Drift.
Benefits for users
For B2B sales & marketing: Shorten sales cycles by connecting high-intent visitors to the right rep instantly instead of relying on forms and delayed follow-ups.
For RevOps: Standardize qualification logic, enforce routing rules, and tie conversational data back to CRM for better forecasting.
For enterprise teams: Orchestrate inbound conversations across web, chat, email, and video at scale.